Oops: Amazon Says Echelon 'Prime Bike' Is Not a Thing UPDATE: Prime Bike? Not exactly. Amazon says it doesn't a formal relationship and has ordered the to stop promoting the Ex-Prime as a partnership Amazon,” Oops: Amazon Says an Amazon spokeswoman Bloomberg. “Echelon does a formal partnership Amazon. We are to clarify in its communications, and the product branding. ” Original is known for making priced connected fitness bikes; on a budget. the has partnered Amazon on a $500 bike for Amazon Prime Ex-Prime. Despite the a smart screen, retails for double the the Ex-Prime; the is $200 on top that. Update: Amazon disavowed the Prime Bike, saying it has nothing to do with the product and removed it from the retailer’s site. Read more here. Amazon teamed up with Echelon to build and sell the Prime Bike. The $500 exercise bike is a virtual clone of the $1,900 Peloton bike minus the screen — even the color scheme and design are the same. The bike is available now from Am...